“I’m thankful for the people I call my friends and family today. That sparked an eternal flame that will consume me for the rest of my life.” I’m grateful to everyone who didn’t believe in me or dismissed me. “I learned more on my own through trial and error and believing in myself than any other method. So that he can focus on doing the backend work. With an expanding business, Chase delegated the store’s management to one of his trusted friends, Len. He confesses that much has changed since the early days, but the vision and mindset have not. Size Up Supplements have a total of 24 employees today. After Auburn Hills, there was Chesterfield, MI, and now there are 8 Size Up Supplements in three states. He decided to expand and opened his second location at Auburn Hills, MI. And with his online sales going up to 50% of his total sales. Eight months after establishing his first Size Up Supplements store at Shelby MI. But what caught the people’s attention was the free Size Up shirt given to every paying customer.īecause of this brilliant marketing tactic Size Up Supplements started to be noticed. Being a good marketer, Chase gave out discount coupons and posted banner ads online. “At the time, all my friends worked out and were interested in fitness, which inspired me to sell supplements to them.”Īfter setting up his website to sell supplements ( ). So that he could supply and resell them to his friends cheaper but with a modest profit. He sourced out suppliers who offered good pricing on supplements. Chase started selling supplements to his friends who were mostly into fitness. Image Credit: Size Up SupplementsĬhase took the concept of “Drug Dealing” and brainstormed ways to do something similar but legal. His determination and fortitude kicked in and an idea began to form. But instead of giving up or taking the easy way by dealing drugs. Those were very difficult times for Chase, bouncing from one relative’s home to another. He endured hard times when in 2011, tragedy struck their family when his father lost his job, and soon after they lost their home. Before he could start his first company – Size Up Supplements. His brand is steadily getting the right kind of attention from the right crowd.īut Chase Campbell’s early life wasn’t so fortunate. Success is simply inevitable to this young CEO, with his reasonably priced line of apparel made from quality materials. “My parents always beat three things into my head when I was a kid: Never, ever give up Always be yourself And do whatever makes you happy.” – Chase Campbell. With Chase Campbell never say die attitude, determination, and his 3 principles in life: And they challenge their competition to match their hunger, pricing, and quality. Size Up Apparel is confident with its products. Their Vision is to provide a sincere and personalized connection to every customer. They guarantee that no competitor will ever outwork them. Size Up Apparel’s Mission is to provide the best customer service possible. Size Up Apparel’s clothing line includes Cargo Denim Pants, Denim Jeans, Plaid Pants, Tech Pants, Joggers, up shorts, Tanks, Tees, Shirts, Tops, Leggings, Wind Breakers, Hoodies, Bags, Back Packs and a lot more. Customers who are unfamiliar with the company will be intrigued.” If there are enough walking billboards out there. When someone wears a Size Up shirt, they become a walking billboard wherever they go. So, what can I do to make it work for both of us? I decided that a Free shirt was the best option for me. “People were ecstatic because they could get free stuff. People started coming to their store to buy supplements and to get their free Size Up Shirt. The Free Shirt Campaign was a big success back then. Then a light bulb went off, and a few years later (2017), Size Up Apparel LLC was born.” In fact, they were so good that people kept asking where they could “buy” the shirts I was giving away for free. Clothing in supplement stores was doing well. Back then free shirts were given to paying customers who bought supplements in their first Size Up Supplements store. It had a successful marketing campaign in 2011. According to Chase Campbell, Chief Executive Officer of Size Up Apparel, the idea for establishing a clothing line started from his first company Size Up Supplements.
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